CASE STUDY ON KINGFISHER AIRLINES PPT

Airline business has extremely long gestation periods. What according to you are the reasons for such bold statements in such a critical scenario for Kingfisher? The government expects that the decision will help bring in more funds to the airlines which have been cold shouldered by banks. As soon as Kingfisher realised that they had committed a mistake by changing model of Air Deccan, it in a haphazard way increased prices of Kingfisher Red and brought the same on par with other airlines. Log In Sign Up. Airlines funded by the government becomes a threat for this airline. So, it seems that can Mallaya stop dining with football and Formula One stars, shooting with super models on exotic locations?

Airline business has extremely long gestation periods. KFA is more of a business failure than a marketing failure. Only days before the IPL season, Mallya successfully managed to placate his agitated airline employees by paying them their salaries. Other Indian carriers too require funds for expansion and to gain market share. The company talked about providing Experience of a lifetime to their passengers. Over capacity in the sky.

While KFA truly offered a premium kingfisger luxury service it took pride in calling itself a budget airlines. At this point of time Kingfisher Red had become a lost opportunity and even the management was confused if it would call it a normal carrier or a low cost one. The company talked about providing Experience of a lifetime to their passengers. Non penetrated domestic market. Kingfisher Airlines decided to introduce Kingfisher Red and then it automatically entered into a price war against all other carriers especially domestically.

Sources at Kingfisher airlines said that talks with either Qatar or Etihad airlines would now resume. According to Vijay Mallaya, FDI in airlines would open up a wide range of opportunities for both domestic as well as foreign carriers which wish to participate in the strong growth potential for civil aviation in our country.

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Automatically changes to Flash or non-Flash embed. Enter the email address you signed up with and we’ll email you a reset link. Hence the banks lost about cr. Apart from Competition, high fuel prices, role of Government what can be the other factors that led to the downfall of Kingfisher airlines.

The company has a focused fleet re-induction plan and hopes to be back to full-scale operations in the next 12 months backed by a recapitalization plan that the company is actively pursuing and confident of achieving.

(DOC) Case Study: Kingfisher Airlines: Are the good times over | Dr. Veena Tripathi –

All this lead to its promise: Quality services and innovation. First Indian Airlines to have a new fleet of planes. Jet Airways seems well funded, with Naresh Goyal in no mood to raise fresh equity as he sits tight on a promoter holding of over 80 per cent in his airline. Will this step by the government help to revive the sunken sector?

Kingfisher Down Fall |authorSTREAM

Economic downturn Sky rocketing of Aircraft Fuel Price. It is owned by the Bengaluru based United Breweries Group. Kingfisher Airlines was established in So, it seems that can Mallaya stop dining with football and Formula One stars, shooting with super models on exotic locations? India is a price sensitive market; by keeping your fares very low, it would mean bloodbath in the Indian aviation market again.

In-flight entertainment or a movie is started only after the seat-belt signs are off.

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Sharan Lillaney, aviation analyst at Angel Broking said that Spice Jet was a good buy for international airlines as the airline had very little debt and was the fastest in the growing sector which is low cost. Airlines funded by the government becomes a threat for this airline.

Kingfisher airlines is still a mystery which will be clear in the coming future. While cash strapped Kingfisher airlines welcomed it and their morale is up for now, several foreign players were more circumspect.

Add to all this the costs of high-blitz advertising, including the deal with Ms Padukone, putting up exclusive lounges csse airports, gourmet cuisine, tele-booking centres in Kingfisher First, aircraft costs, kkngfisher costs of Air Deccan… and what not.

But the question is, why would he be doing this all by himself?

case study on kingfisher airlines ppt

In-flight entertainment or a movie is started only after the seat-belt signs are off. Upload from Desktop Single File Upload.

But the general middle class and also upper class in India consider travelling as a means of transport. Airline business has extremely long gestation periods. Questions which need to be discussed: Inability to hike fare due to competition He had diversified his business in various field but he has not coined any CEO.

Less than people employees per aircraft.

case study on kingfisher airlines ppt

Is it the bad time for the aviation Industry?